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Mix Up Your Marketing this Summer

Summer is the BEST time to mix up your Marketing! With three jammed-packed months of holidays, parties, cookouts, festivals, concerts ­– you have so many opportunities to make your brand stand out!

Cool Collateral
One of the best ways to advertise your brand is with well-designed collateral materials like promotional flyers, brochures, yard signs, and business cards. Keep these items in stock and on hand for upcoming events, open houses, and last-minute meetings!

Summer Swag
Wear company-branded shirts/hats while you’re out and about this summer! This can be a great conversation starter when meeting new people, whether in line at the grocery store or at a music festival!

Perfect Promo!
Hand out water bottles featuring your branded label.  These are great to have at events, tradeshows and even to hand out to anyone who looks like they could use a drink!  Keep a cooler in your car while you’re running errands or heading to appointments.

Koozies are another fun way to advertise your brand, perfect takeaway at events, tradeshows and parties!

Pop-by!
Drop off cute pop-by gifts with colorful branded tags to show your appreciation to your clients. Or host a pop-by to make them together! This is a great way to get face-to-face with your audience and connect without being too sales-focused.

Postcard Persistence
Schedule a postcard campaign during the summer months to keep you top-of-mind when they’re ready to make a move in the fall! Send cards that show your knowledge and expertise – but also provide fun summer themes (summer events, stay cool in summer, pet safety tips, etc)

Be consistent with your mailings and you’ll soon be their go-to when they’re ready to buy or sell!

Savvy Social
Social media is a quick easy way to keep connected to your sphere when you’re on the go during the summer! Since most people are on vacation or enjoying the outdoors, they are less likely to read a long message. Instead, post a quick video or colorful fun image that grabs their attention!

Essential Email
Use E-mail campaigns to build relationships with prospects, leads, current customers, and even past customers. Email gives you a chance to speak directly to them, in their inbox, at a time that is convenient for them.

 


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